The 10 Best Songs-in-a-Commercial Shown During the World Cup

June 20, 2014 Alan Cross 0 Comments 0 min read

Once upon a time, licensing your song for something as crass as a TV commercial was seen as the height of selling out. No longer. Getting your music played in a spot is part of almost any artist’s business model. And when it comes to big events like the World Cup, advertisers know that pairing the right song with their product/service is crucial.

Billboard has compiled this list of the best uses of music in commercials in this year’s tournament.

http://youtu.be/jR1XQsCiAKE

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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