12 Music Industry Predictions for 2014

Twelve music industry executives were invited to make one prediction each after their panel at Advertising Week in New York.  What do you think of what they said?  From Billboard:

Marcie Allen, founder/president, MAC Presents: “Music sponsorships in North America will pay artists and record labels more than Pandora, Spotify and YouTube combined.”

Lori Feldman, senior VP of brand partnerships and music licensing, Warner Bros. Records: “The music business has seen its darkest days. I see nothing but tremendous possibilities, great ideas and extraordinary music that will continue to inspire people.”

Ten more predictions can be found here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “12 Music Industry Predictions for 2014

  • October 1, 2013 at 12:19 am

    The Silver Conductor here. Very interesting predictions, not sure if it's there hope so that they are kept in the game by their employers or these are true gut feelings based on trends and behavior. The new record industry is Social Media and Indie artists, Fan engagement. We all know that Payola is alive and kicking, major label artist will continue to dominate the traditional airwaves because the who that owns the label and radio stations, whereas the internet radio gives us Indie artist the level playing field we so deserve.
    MusicLuv to ALl.
    The SC.


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