19% of Americans Using Music Subscription Services. What About Canada?

Digital Music News has brings us this chart of showing how subscription music services are being adopted in various countries.

What’s missing from this chart?  Canada.  From what I’ve read, subscription/streaming adoption in this country is still very low–so low that Nielsen Soundscan doesn’t even report streaming stats in its weekly analysis.  

Why?  Could it be because we still don’t have (legal) access to Spotify and Pandora, the two big media darlings in the US?  Is it because of the expensive data plans we have on our mobile phones?  Or is there something else.  I’d really like to know.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

2 thoughts on “19% of Americans Using Music Subscription Services. What About Canada?

  • March 9, 2013 at 3:26 pm

    I am paying for rdio web and mobile and the quality and catalog available are great. Data plans on mobile are a barrier but rdio allows you to synch to your mobile device to avoid data usage.. I just upgraded home Internet to unlimited. I also like Songza and use this in addition to rdio. I did try spotify vi VPN to access from US and would reconsider this service in Canada. I really really like rdio and hope some licensing would increase available catalogs. For me rdio is great and the apps on iPad, desktop are top notch. Bottom line I think our wireless carriers should negotiate with rdio and bundle the cost into a monthly plan to differentiate themselves.

  • March 10, 2013 at 3:47 am

    I've been working on building a music collection since I was 13. Is it complete with every song ill ever want? No and that's the beauty of collecting!

    If I was foolish enough to use one of these services and pay to stream music (and kill my bandwidth!) then as soon as I stop paying the monthly ransom then I own exactly ZERO songs.

    That is the major reason I will NEVER use a streaming service.

    That and they don't carry half the material I want to listen too… How many DHI singles do they have? How about the japanese showtime album from Nitzer Ebb? The Hip Killer Whale Tank version of NOIS? PWEI Bootlegs?, Depeche Mode Live albums? The Prodigy remixes from way back?

    Unless users can save a copy of the music I doubt any hardcore music fan will subscribe.


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