A Coke commercial by Jack White is making the rounds again

August 22, 2025 Alan Cross 0 Comments 0 min read

Jack White once provided music for a Coke commercial? Yes, he did.

It was 2007, and Coke’s ad agency commissioned music for what is actually a pretty amazing commercial. Japanese pop artist Nagi Noda directed it based on a concept featuring dozens of actors all dressed the same. The song “Love is Truth” serves as the soundtrack. It’s actually pretty cool.

History records that this (obviously expensive) ad–entitled “What Goes Around”–was aired just once before it was withdrawn for unknown reasons. Noda died in a car accident in 2008. She was just 34. Think what she could have done with today’s AI tech.

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Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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