A Glitch in Apple’s iTunes Matrix Cost the Company $48M USD On Wednesday

There was a global glitch–40 countries–with iTunes yesterday (an internal DNS error, if you must know) that prevented uses from accessing various parts of the store yesterday. No songs, apps and books could be downloaded.

Before you ask if it this was a North Korean hack, the answer is a firm “no.” Apple admits that this was an issue created by itself.

Someone has done the math and determined that on average, Apple lost $34,246 per minute or $2,054,794 for every hour iTunes is down. Other estimates are as high as $48 million. In 12 hours.

itunes down

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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