A Music Teacher Observes How His Students Consume Music

This eye-opener for old people comes via Digital Music News:

I teach guitar to about 34 students. Age range: from 10-early twenties. So that is pretty much the people that you would like to sell (your) music too, right? Pretty much the kinda folks that (we) try to convince to use legal music subscription services.

So what I gotta tell you about them is this:

None of them have an iPod. They all have cell phones with unlimited internet. What do they do with it?  Text, use WhatsApp to text even more and they sure as hell don’t use a music subscription service that is legal – even though it doesn’t pay a fair rate to the artist – etc.

They use this app called “SONGS”. It pulls the music off YouTube. Its surface/skin on the phone looks just like the iPod’s. One click is the song, two clicks is the video.

STREAMING. Makes playlists, too. That is what they all use.

Cause: “Music is free, right?”


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Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37848 posts and counting. See all posts by Alan Cross

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