A new national reconciliation campaign inspired by Gord Downie begins today.

You may notice a national billboard and bus shelter that launched today. A group called Artists Against Racism calls this Eagles Rising, a messaging and awareness campaign inspired by Gord Downie’s efforts to push for reconciliation with Canada’s First Nations people.

The campaign will feature messages on missing and murdered indigenous women, native spirituality, the environment and more. Artwork has been contributed by Buffy Sainte-Marie, Tom Wilson, Colleen Gray, Clarence Mills, Maxine Noel, Roy Henry Vickers.

For more information or to donate, go here.