Re:Sound, one of the Canadian organizations responsible for making sure musicians get paid when their music gets played in public, has just released a study wherein they asked Canadians if music plays an important role in how they experience business.
Read that again. Does music have an impact on how you experience visits to the grocery store, the gym, the hair salon and your favourite restaurant? Think about it for a second.
The study, entitled Music Has Value, says that Canadians believe that music is an important part of their business experiences. It also says that 87% of us would prefer to patronize establishments that are licensed to play music.
If you would like to read the full report, it’s available here.