Close up on a handheld smartphone filming a concert. Stage lights are visible in the background.
Music Industry

A new survey of Canadians and trends in live music

Nielsen Canada keeps tabs on all things music in this country. Every year, they publish their annual snapshot of how things look across Canada. Part two deals with live music. (Read about part one here.)

  • 58% of Canadians report having gone to a live music event over the last year.
  • Canadians spend an average of $192 on music each year. About 54% of that goes to live music.
  • Breaking that down, 30% goes to concerts while 12% is spent on festivals. It’s slightly different if you look at millennials, who spend 14% of their money on festivals.
  • In an interesting development, about 6% spend their money on seeing gigs in small venues. That could point to a rising trend for seeing shows in clubs.
  • EDM remains important. About 10% of millennial live music spend goes to events featuring DJs.
  • What influences people to go to a show? Friends and relatives were most important (44%) followed by social media (33%), radio ads (32%), and television commercials (31%).

Fascinating. How do you fit in?


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38151 posts and counting. See all posts by Alan Cross

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