A Positive Move for Terrestrial Radio in the Coming Car Revolution
With evermore sophisticated infotainment systems turning up in cars, traditional radio companies are going to find their AM/FM signals crowded out by newer digital offerings unless they smarten up and get with the times.
The good news is that some companies are beginning to be proactive in this area. I quote from the RAMP (Radio and Music Professionals) newsletter.
CBS Radio has enhanced its multi-year licensing deal with TuneIn, which bills itself as “a free service that lets you listen to anything in the world from wherever you are,” and is the home of over 70,000 stations. As part of this newly sweetened arrangement, TuneIn listeners will now have access to the full roster of CBS Radio’s 80 music stations, as well as a variety of stations available exclusively online.
That means that stations like WCBS/New York, KROQ and KAMP (97.1 AMP Radio)/Los Angeles, WUSN and WXRT/Chicago and WVEE (V-103)/Atlanta will now be available on TuneIn through a variety of platforms including all smartphones and tablets, connected vehicle dashboards, Internet home entertainment systems and online at www.tunein.com.
This non-exclusive agreement follows a previous announcement with CBS Radio to make its sports, talk and news stations accessible through TuneIn. CBS Radio’s stations will continue to be available online and through mobile devices via Radio.com.
It’s a start. Keep it up.