Is this news half-or half-full? It depends on your perspective.
When Adele’s 25 album came out on November 20, 2015, it sold a staggering 3.38 million copies in the US during that first week. This blew away the previous one-week record by more than a million units. Back then, it was predicted that this record would never be broken.
That’s still a safe bet because if anyone was going to break (or even equal) that mark, it would be Adele. However, the first-week tally for 30 is in and the number is 838,000, pretty much in line with the predictions made about a week ago.
Although that’s a 75% decline from 25‘s first week’s sales, it’s still a big victory. Think how much the music industry has changed in the ensuing six years, especially with the rise of streaming. Everyone involved will take that 838K first week number.
Breaking things down, 30 sold 678,782 in CDs and paid downloads. The remaining 152,690 are TEAs (track-equivalent albums) derived from the number of times songs from the album were streamed.
The question is now if brisk sales can be sustained in the weeks and months ahead.