After Making a Bazillion Dollars on Headphones, Dr. Dre Targets Apple


According to the Boy Genius Report, Dre and his Beats peeps are working on a smartphone, an iTunes killer and–get this–the TV that Apple refuses to make.  (So far, anyway.)

A smartphone is just the beginning, however. Beats is also apparently set on launching a TV, though the company understands the low margins are in the TV market and will be partnering with a manufacturer like Samsung (005930) to introduce a “TV with Beats connect.” The purpose, we’re told, is to make a push to create an Apple-like experience that extends from a phone to a TV to a tablet to a laptop, much in the same way Apple(AAPL) does with Apple TV, AirPlay and iTunes.

Here is where this gets incredibly interesting, though. In addition to a smartphone and a TV set, our source has informed us that Beats is creating an iTunes-like service code-named Daisy, and it will also feature a subscription-based model for music streaming.

More here.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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