All Radio and TV Presenters Should Learn from This Guy from the BBC

When you work in radio, voiceover producer or TV, you should always, always pre-read your copy because every once in a while, you’re going to hit a word or name that’s completely unpronounceable at first crack. For example, I do a lot of narration for educational and sales videos and where I’ve come up against brand names like Pyraclostrobin and scientific terms such as “pythium aphanidermatum.”  My wife tells the story of a fellow worker who hit the name Joaquin Andujar and it came out as “Wha-hee Hoo-har.”

But this guy from the BBC–I mean, wow. He’s good.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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