Amazon’s AutoRip Promotion
The good news about today’s vinyl record is that they sound great. The bad news is that vinyl is inconvenient as ever. If you want to make a portable version of any vinyl record you buy, you have to go through the time-consuming hassle of ripping it in real time.
But not if you buy your vinyl from Amazon. From Engadget:
For about as long as we can remember, each new CD we’ve purchased has made a trip to our computer for a good, old fashioned ripping, first thing out of the plastic. So the concept of offering up free MP3s with the purchase of a compact disc always felt a bit superfluous (particularly in these days when fewer and fewer are buying music in a physical form).
The increasingly popular concept of offering up downloads with the purchase of a vinyl LP, on the other hand, makes an awful lot of sense — after all, it’s a lot harder for most of us to transfer that music onto our PCs. Amazon’s embracing the concept by extending its AutoRip promotion to records, giving consumers a 256 Kbps cloud-based copy of the music they buy on vinyl.