While many of us may believe that listening to any of Bieber’s music is torture, let’s get real. And let’s be very clear: Iggy Pop did NOT lend his endorsement to this ad.
Amnesty International used Iggy’s image without his permission. As a result, they had to apologize.
The overall goal of this campaign is to try to influence people’s ideas on the use of torture.According to surveys, a shocking number of people believe that “torture may sometimes be useful” ; more than 36% of people even think that torture is justified in some cases. This is unacceptable, and we illustrate this reality with the message that a man who is tortured will say anything in order to escape this awfulness, using provocative images and statements to attract public attention. We would therefore also like to make it clear that the statement attributed to Iggy Pop that he believes Justin Bieber is the future of rock and roll does not represent Iggy Pop’s personal opinion but was part of the creative process for this campaign and was intended to be ironic.
Clear? The full story at Pitchfork.