There are plenty of artists who have come out against fans using cell phones during concerts. Jack White, Tool, Yeah Yeah Yeahs, Green Day, and others have all either put tough measures in place or choose to excoriate fans who aren’t getting into the gig because they’re intent on watching it through their tiny screams.
Then we have the artists who have embraced the technology and have figured out ways to incorporate mobile devices into the show. U2 and Coldplay are two examples.
So which is it? Are cell phones an asset or a liability when it comes to concerts? Let’s go to this story at Ultimate Classic Rock.
[Concert design director Ray Winkler] continued: “[Y]ou’re very minded to make the experience mobile-friendly. … A lot of people don’t even watch the show anymore – they film the show and watch it on their phones. That changes the way one thinks about design, quite considerably. You can’t underestimate the power of making sure a show looks good the moment people walk into a stadium – it’s now as important as the show itself.”
Read the whole thing here.