Music Industry

An Interview with U2’s Creative Director, Willie Williams on the Innocence + Experience Tour

Willie Williams is the guy who designed and executed every single U2 tour since the early 80s. He’s the subject of this interview with Live Design Online. This is great stuff for people who want to know what goes into staging such a roadtrip.

U2 is full steam ahead on the iNNOCENCE + eXPERIENCE Tour, playing arenas this time around, rather than the huge stadiums of past tours like 360° and continuing on after the blow of the band manager’s unexpected death last week.

We caught up with creative director Willie Williams for a multi-part interview on working with set designers Es Devlin and Ric Lipson (Stufish), sound designer Joe O’Herlihy, the evolution of this tour design, and designing U2 without the late Mark Fisher.

Live Design: So, given the propensity for you and the band to start early, how long ago did this one start?

Willie Williams: The first meeting of the band and creative team was in March 2013, so the design process was a little over two years. That said, the first conversation I had with Bono about “the next tour” was on the last tour, which tends to be where these things start. Even then, on the 360°  tour, Bono was asking where we should go next and suggested that, in contrast to the 200 trucks of steel, we should start the next show under a single, naked light bulb.

The tour was due to start in the spring of 2014, but, what with one thing and another, ended up being delayed for a year, so we had a very extended design period.

Continue reading. (Via Larry)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38341 posts and counting. See all posts by Alan Cross

Let us know what you think!

This site uses Akismet to reduce spam. Learn how your comment data is processed.