A 60-second ad for this year’s Super Bowl runs about $4 million, so it had better be good. Hyundai’s plan to make you forget your bathroom break is a commercial featuring the Flaming Lips.
Wayne and the group will star in a spot–yes, they’ll be on camera–for the Sante Fe SUV. The company will also give away 100,000 free downloads of this song entitled “Sun Blows Up Today,” which, by the way, was custom-written by the band just for this commercial. (Go here for the download…eventually).
Clever move for the band, too. They’ll be seen by more people during this one 60-second blast than in the entire year. More on the story at Billboard.