It’s KISS, of course. Gene Simmons told me that there have been more than 5,000 different items with the KISS logo on them, which means 5,000 sources of income.
The list includes both KISS condoms and KISS coffins and cremation urns (“That way,” says Gene, “we get you both coming and going.” Blerg.). There are comics, kids’ toys, jewellry made from Swarovski crystal, football jerseys, barware, KISS wine, books, headphones, murals and a host of other things.
No wonder Gene is so rich. Can’t fault him for that, can you?
And KISS will put its name to just about anything–for a price, of course. The latest venture is a mini-put golf course at the Hard Rock Hotel in Las Vegas. The 18th hole will be Gene Simmons’ tongue.
As 2012 is the 40th anniversary of the founding of KISS, expect more stuff like this throughout the year.