It’s called Volu.me, a creation of a Toronto-based software firm of the same name. FYI Music reports:
Toronto-based software firm Volu.me is fast becoming the dominant fan-engagement app for musicians because it does a lot of the heavy lifting for them in messaging fans, plus it is simple to use, is priced affordably, works on all mobile operating systems (including BlackBerry) and is effective in generating additional ticket, merch and music dollars.
I seem to recall seeming a beta version of the app lat last year’s Canadian Music Week. Now, though, more than 60 acts have signed up to use it, including Tegan and Sara, the Goo Goo Dolls and Cancer Bats.