As the country slowly opens up, what’s the effect on our music consumption? Let’s take a look at Canadian music sales and streaming stats. (Note: These numbers will be much different next week when sales and streams of Taylor Swift’s Folklore album are figured in.)
Comparing things to this point in 2019:
- Total album sales, -38.1%
- CD sales, -53.5%
- Digital albums, -21.0%
- Digital tracks, -26.5%
- Vinyl, -26.3%
So, not good. Except for streaming, that is, which is up 16.9% year-over-year.
A more useful metric may be how things are going from week to week during the pandemic.
- Total album sales, -5.3%
- CDs, -8.4%
- Digital albums, -0.7%
- Digital tracks, -0.1%
- Vinyl, -15.3%
- On-demand audio streams, +1.6% (1.775 billion streams in the country last week)
Not great, but it could be worse. We’ll keep an eye on things.