Another Music Streamer Dies: Goodbye Shuffler

First, Rdio. Then Songza. And now it’s the end of Shuffler.  From the press release:

Shuffler1

Dear Shuffler user,
 
Because we believe that our Pause app better embodies the idea of a curated and contextual music service, we have decided to put all of our weight behind it. Therefore as of February 23, we are saying goodbye to Shuffler.
We built Shuffler in 2010. Shuffler used music bloggers and editors to curate the infinite stream of music and the 30 million track catalogues availabe on streaming services. Shuffler turned the open and curated music web into a streaming service, making it possible to stream the web in one continuous mix, by blog, genre or the web’s trending songs.
More importantly Shuffler put the context back into music discovery. While streaming a new music discovery, Shuffler served reviews, stories and visuals from music blogs and sites to back-up those music discoveries. Shuffler was pioneering where most online music experiences often reduced you to pieces of metadata.
To expand on our vision of a curated, contextual music app, we’ve launched an app calledPause in 2014. Available for iOS and Android.
Pause selects the most relevant music journalism on the web and bundles it into editions: beautifully curated issues around topics, as well as an all-encompassing Monthly with all of the best new music writing. Listen while you read a carefully picked selection of the best music content on the web.
We feel that this app does Shuffler’s job even better, and therefore we have decided to focus all our efforts onto this one app and expand on it.
What does this hold for Shuffler?
Shuffler stops being a service of itself on February 23.
We are looking to launch a curated music newsletter from Pause that will go out to all current Shuffler subscribers.
We have a few innovations in mind for Pause that will hopefully make it even more appealing for everyone who loved Shuffler’s curatorial approach.
If you haven’t yet, please download the Pause app and see how you like it!
So long and thanks!
Team Pause & Shuffler

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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