Although it hasn’t been announced yet, most of the universe seems to think that Apple’s purchase of Beats for $3.2 billion is a done deal. All that’s left is the official announcement. What’s still not clear is why the f**k Apple would want to buy Beats in the first place.
There’s been a zillion lines of speculation, theorizing and postulating over the last ten days or so. Here’s yet another angle from the business section of the Sunday New York Times.
Apple’s reported plans to acquire Beats Electronics for $3.2 billion seemed downright strange to some of the people who follow Apple closely. Yet a deal could help jump-start two important industries.
Apple’s own shares fell on the news this month, and some analysts were skeptical about the merits of combining withBeats, which makes Beats by Dr. Dre headphones. Beats also has a streaming service, Beats Music, that is said to be part of a possible deal. Neither Apple nor Beats executives would comment on whether substantive talks were underway.
But Toni Sacconaghi, a tech analyst at AllianceBernstein, was perplexed by the rumors. “We struggle with the rationale for this deal,” he wrote to clients. Apple might acquire businesses that it doesn’t need without gaining the ability to sell more iPhones and other gadgets, he wrote.