When it comes to listening to audio in the car, the ol’ AM/FM radio is still #1. But there’s competition out there. The Radioplayer app offers exponentially greater radio stations delivered through IP. Hardwired and Bluetooth connections to phones are also popular. And then there are vehicles equipped with Apple CarPlay and Android Auto.
Edison Research just published a story that examines how listening in the car is divided up these days depending on whether you have CarPlay or Android Auto in your vehicle or not.
“The bottom bar shows that those who do have Apple CarPlay or Android Auto in their primary vehicles spend twice as much time streaming: 18% of their daily in-car audio time is spent streaming, compared with 9% of daily in-car audio time spent streaming by those without the systems. They also spend more of their daily in-car audio time with podcasts than listeners who don’t have the systems: 7% compared with 4%. Listeners who do have Apple CarPlay or Android Auto spend 46% of their time with AM/FM — 27% less than those who don’t have CarPlay or Auto.
Even those with these systems choose AM/FM for nearly half of their in-car listening.“
Me? I have Apple CarPlay and I use the interface a lot. I honestly can’t imagine doing without it.