Apple and Google to Battle It Out for Your Dashboard in 2014
Here’s a sucker’s prediction: when the Consumer Electronics Show opens in Las Vegas on January 7, much, much floorspace will be given over to the connected car. Our vehicles are slowly turned into rolling always-on apps, connected to the Internet and, inevitably other cars. And the big thermonuclear war in this space will be between Google and Apple.
Both are engaged in a massive arms build up, hiring engineers, lining up suppliers and courting automobile manufacturers. Google, for example, is expected to announce a partnership with Audi regarding the use of Android in their dashboards. Audi is part of the Volkswagen group, so if this partnership works out, it will inevitably spread to other VW divisions like Porsche, Seat and Lamborghini.
Meanwhile, Apple has already patented a touchscreen for cars and already has deals of varying degrees with a least a dozen automakers including BMW, Mercedes, GM and Honda.
Meanwhile, Elon Musk and Tesla are doing their own thing. The company just poached another Apple person to become their Senior Director of Manufacturing Technology.
Why I am I writing about this on a site that’s supposed to be about music? Because I like cars, for one. The other is that the car has been a major source of radio listening for more than 80 years. As someone who has been in the business for more than three decades, I’m concerned about the potential for marginalization of radio in the car. Radio can survive this technological change, but the industry has to watch what’s going on very, very closely.
