Apple Granted Trademark for the Beatles’ Apple Corps

This Apple now property of Apple, Inc.Apple and the Beatles have engaged in an on-again off-again war over the name “Apple.”  The Beatles got there first in 1968, but Apple Computers moved into the territory in 1976.  There was a truce in 1981 when Apple Computers promised not to enter the music arena–and we all know how that turned out.

The fight continued from 2001 through to 2007 when Apple (Steve’s company) took all control of all trademarks having to do with all things “Apple.” It cost them $500 million USD.

As of this week, Apple (Steve’s company) officially owns the granny smith apple logo, the one that Apple Corps (John, Paul, Ringo and George) used for their record labels.  

Somewhere in this story is a lesson.  I just don’t know what it is.

(Via Patently Apple)

 

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

2 thoughts on “Apple Granted Trademark for the Beatles’ Apple Corps

  • October 26, 2012 at 8:10 pm
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    Seriously? How does this keep happening? Is there anything that Apple (Steve's company) can't own? I still don't understand how the Beatles lost against Apple in the first place. Mind boggeling…

    Reply
  • October 27, 2012 at 1:14 am
    Permalink

    In what universe is "got paid $500 million" equivalent to "lost."

    Reply

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