Apple May Launch Additional Beats Radio Stations

When Apple announced Apple Music and the new Beats 1 “global radio station,” I opined that more streams would be launched. After all, calling something “Beats 1” implies that there could be a “Beats 2,” “Beats 3” and so on. And given that this is how the BBC works (and that’s where head DJ Zane Lowe comes from), it makes sense, right?

Turns out that may be correct. This is from Cult of Mac.

Apple’s creation of the Beats 1 radio station has been one of the best parts about the company’s new Apple Music streaming service, but it might not be Apple’s only station for much longer.

As part of the deal Apple signed with major labels ahead of launch, Apple Music has the option to expand its lineup of Beats radio stations nearly at will, according to a new report citing sources with knowledge of the situation.

“Apple has licenses for up to five additional stations like Beats 1, without having to renegotiate with the labels,” reports The Verge’s Micah Singleton, who’s had several music industry scoops regarding the newly launched streaming service.

The terms of the deal mean Apple could launch a Beats 2 station in Australia, Asia or anywhere else Apple wants in order to provide more live radio throughout the day. Beats 1 currently broadcasts live only 12 hours per day.

It appears Apple is definitely considering an expansion of Beats radio with new stations, according to some domain names the company has already registered.

Keep reading.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “Apple May Launch Additional Beats Radio Stations

  • August 5, 2015 at 11:09 am
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    I sure hope so. I’ve enjoyed listening to Beats 1 even though it’s “genre-less” it’s still too pop / dance for my tastes. Would love to have something a little more like the the Spectrum on Sirius.

    Reply

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