Published on May 5th, 2016 | by Alan Cross0
Apple Music to Get a Major Facelift–And Trent Reznor Is the Guy Who’s Gonna Do It
I really wanted to like Apple Music. Really, I did. But no matter how much I try, I just can’t get past the kludgey UI. It stinks, really, which is why I end up using Spotify and Google Play Music more often. And it appears I’m not the only one.
Bloomberg reports that Apple is going to make “sweeping changes” to Apple Music because too many people feel it sucks.
Apple is altering the user interface of Apple Music to make it more intuitive to use, according to people familiar with the product who asked not to be identified because the plans aren’t public. Apple also plans to better integrate its streaming and download businesses and expand its online radio service, the people said. The reboot is expected to be unveiled at the company’s Worldwide Developers Conference in June. The changes will be accompanied by a marketing blitz to lure more customers to the $10-per-month streaming service. An Apple spokesman declined to comment.
As iTunes sales stagnate and rival Spotify continues to draw in new subscribers, Apple is attempting to reclaim its dominance in music. It acquired Beats Music two years ago in part to rethink its approach to the music business by blending its technological expertise with the entertainment industry experience of Beats executives such as Jimmy Iovine.
But the combination hasn’t yet fulfilled its potential. The deal sparked a rare culture clash within Apple that led to the departure of several key managers and, most important, created a product that many critics say doesn’t meet Apple’s own lofty standards. Apple is still struggling to integrate its employees and unite the streaming and downloading businesses into a cohesive music strategy, said the people.
Following a management shakeup, the service’s new look is being overseen by content head Robert Kondrk and Nine Inch Nails frontman Trent Reznor. Design chief Jony Ive’s team also has provided input, along with Iovine and Eddy Cue, the senior vice president in charge of Internet services.
Trent? Please make it more user-friendly. Read the whole Bloomberg story here.