So How is Apple Music V2.0 Doing?

Dammit. I’ve been meaning to spend more time with the updated version of Apple Music but I’ve been distracted by other shiny things. Have you had a chance to evaluate it? If so, what do you think of it? Better interface? Easier usability? More meh?

BuzzFeed takes a closer look.

Music streaming is a buyer’s market, and over the course of its first 14 months, Apple Music has pitched itself to customers in a few marquee ways. There’s the army of in-house music experts, working to craft note-perfect playlists for your commute and workout; the radio station Beats 1, which seeks to reinvent real-time, communal music discovery; and the exclusive releases from big-name artists — including Drake and Taylor Swift — before fans can get them anywhere else.

But for music streaming services, which rely on a delicate web of relationships with the artists, publishers, and record labels that supply them, keeping customers satisfied is only half of the equation. Viewed from up close, it’s the benefits Apple Music has promised its industry partners — still reeling from decades of digital disruption — that have arguably defined the service’s short life more than anything else.

“I don’t know how to do this any other way, except to help make really good music, get it exposed, and get it handled and treated the way it deserves to be treated,” Jimmy Iovine, who runs Apple Music after a long tenure as the founder and chief executive of Interscope Records, told BuzzFeed News in a recent interview. “That’s the only thing that we know how to do coming from where we’re coming from. You use all the tools you have to do that.“

Keep going.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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