Apple Reports Q3 Earnings Today. Where Will the iPod Fit In?

Let’s be clear: the iPod saved Apple.  Sure, the company could have continued selling desktops and computers, but the world would be a much different place.  The iPod was not only a massive success with consumers, but it revolutionized the entire music business.  And it set Apple on the path to developing the iPhone and the iPad.  And those devices have revolutionized mobile computing and connectivity.

In short, the iPod changed everything.  And now it’s dying.

Sales slide with each passing quarter.  When Apple announces Q3 earnings this afternoon, where will the numbers be?

MacWorld iPod sales

 

Read more about the slow demise of the iPod at MacWorld.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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