Apple Strategy: Badger Users to Sign Up for Apple Music

If you go back to my long analysis of what Apple Music could mean to the whole ecosystem of music, there are a couple of mentions of how Apple is playing the long game, hoping to sign up new users to the world of streaming and not poach users from Spotify or other services.

And frankly, Apple doesn’t have to poach. With 800 million credit cards on file through iTunes, signing up for the new service is one click away. And with hundreds of millions of iOS devices out there (and hundreds of millions more to come) all with Apple Music preinstalled, all it may require for a user to sign up is a little nudge.

Take a look at this screenshot from Cult of Mac.

Apple Music Nudge copy

Yep. That’ll make it super easy. Read the whole story here.

Tell me again why this is doomed to failure?

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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