Apple unveils its AR/VR headset–but it seems to be a lot more than we thought

Spatial computing?” It’s Apple’s new thing with the Vision Pro, the company’s entry into the world of augmented reality/virtual reality. But it also looks pretty cool when it comes to gaming, watching TV and movies, Facetime calls, Zoom sessions, and more. I think I want one (although my wife has already said “We are NOT getting one of those!” We’ll see, dear. We’ll see.)

Yes, it looks like something you’d wear snorkeling, but it features some pretty cool tech (wait until you get to the part about how it will render you for Facetime calls and how you can get it to do things with just eye movements).

I still have plenty of questions (Like will that wire attached to an external battery get annoying? Will I ever buy a big-screen TV again? Will I ever go to a movie theatre again? Will long-haul airline flights be made tolerable? Is this a solution for my mouse-released carpal tunnel issue), but hopefully, they’ll be answered before the Vision Pro (and its software, visionOS) becomes available early next year

The US price will be $3,499–which is a lot. That’s seven times the price of Meta’s Quest 3 headset, which was unveiled last week. Still…Vision Pro is pretty cool. Way cooler, in fact. Have I mentioned that?

Meanwhile, the entertainment industry seems to be a little spooked. Gadget geeks seem to love it. Others aren’t sure about the market for a device that you strap to your face like some ski goggles.

This is some real Minority Report-style sh*t. Thoughts on this thing?

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38536 posts and counting. See all posts by Alan Cross

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