Apple’s World Wide Developers Conference starts tomorrow in San Jose and along with the usual dose of rumours, there are plenty of people offering advice about how Apple should move forwards, especially on the music front. What, for example, should Apple do about Spotify? This is from TechCrunch:
With WWDC a couple of days out, we’re coming up on one year since Apple first showed off its glitzy answer to the Amazon Echo and Google Home smart speakers. It took more than 8 months from then for the HomePod to finally hit shelves, and it took up until a couple of days ago for all the promised functionality to arrive.
Four months since launch, it’s clear Apple delivered some awesome hardware, but there are plenty of features I want to see the HomePod pick up when Apple comes to the stage at its annual developer conference to talk iOS 12. For all the criticisms levied against the device, the most weighty has been the fact that there isn’t even a vague reason to consider buying the speaker unless you are an Apple Music subscriber. For Apple Watch users who want to listen to non-Apple Music tunes the same is true to a lesser degree.
At the very least, the company needs to introduce some functionality to third-party music services through SiriKit that opens up voice commands to play specific songs and user playlists while leaving premium functionality for Apple Music where users can say stuff like “play more songs like this,” and “play something I’d like,” etc., etc. No one is expecting the Apple hardware to be designed around listening to Spotify, but it’s frustrating and confounding that Apple won’t play ball at all.