Every new model year brings all kinds of gadgets into vehicles. My wife just took delivery of 2015 Honda C-RV and the technology stuff into this thing is amazing. And this is just the start. Just wait until Apple, Google and others really get the hooks into dashboards. And that day is coming fast. From RAIN:
IHS Automotive has released a market report covering more than 4,000 vehicle owners planning to buy a new car about the apps they would want in their new purchase. The data covered four major markets: the U.S., Germany, the UK, and China. The report also included forecasts for three of the primary digital dashboard systems: Android Auto, Apple CarPlay, and MirrorLink. The Google system’s annual sales units were projected at 643,000 in 2015 and 31 million in 2020. The report pegged CarPlay’s 2015 sales at 861,000 and 2020 sales at 37 million. MirrorLink had the biggest 2015 forecast at 1.1 million sales, but was significantly lower at 17 million for the 2020 forecast.
Read more here. And pay particular attention to the note about Chinese drivers’ preference for mobile streaming in their vehicles. What are the implications for broadcast radio?