The what? You know, the “wha-oh-wa-oh” vocal pattern we hear in, like, a billion songs. Arcade Fire claims ownership based on things like the signature hook in “Wake Up.”
Billboard tries to explain:
As both [music and product manager Patrick] Metzer and the various suits filed by Arcade Fire argue, the Millennial Whoop musical sequence alternates between the fifth and third notes of a major scale, typically starting on the fifth, while the rhythm is usually straight 8th-notes, starting either on the downbeat or on the upbeat. A singer typically belts these notes with an “Oh” phoneme, often in a “Wa-oh-wa-oh” pattern—precisely, the band claims, the trademark sound of “Wake Up,” which appears in nearly all their subsequent hit songs.
An abbreviated list of performers who have been served, and their contested songs, includes Owl City and Carly Rae Jepsen’s “Good Time,” Demi Lovato’s “Really Don’t Care,” Katy Perry’s “California Girls,” Fall Out Boy’s “She’s My Winona,” Twenty One Pilots’s “Ride,” CHVRCHES’s “The Mother We Share,” Chris Brown’s “Turn Up the Music,” Kings of Leon’s “Use Somebody,” and Imagine Dragons’s “Monster.” All have been sent cease and desist letters. The band is considering adding a host of “soundalike” songs which they allege feature their Millennial Whoop which have been used in commercials for products, such as cars and online dating sites, specifically targeting the millennial demographic.
Ah. I see. Here are some the cited violators.
Now the punchline: all the above accusations are FAKE. Arcade Fire just mocked up a Billboard story as part of some weirdo marketing campaign.
Take a closer look at the URL for this page. Notice that the domain is www.billboard.co. The domain for the real Billboard is www.billboard.com. And take a look at the ads on the fake page. Now it all comes into focus, right? Hysterical.
Up next: some punk trying to trademark the WHOAAAA-AAAHHHHSSS gang vocals. Jeebus…