You’re on the bus and That Guy gets on again. Instead of wearing headphones, he’s blaring music right out of his phone speakers, annoying everyone around him. Or maybe he’s streaming a movie/TV show/YouTube video and everyone can hear it. That Guy has a name: He’s a “loudcaster.”
Ofcom, the British broadcasting regulator, has launched a study into loudcasters as part of an investigation into how people in the UK use technology and consume media. They found the following:
- 46% of people say they watch videos in public without headphones.
- Teenagers are most likely to be loudcasters (83%).
- Men do it more than women (52% vs. 40%. They don’t account for the other 8%.)
- 45% say they make video calls without headphones. If we look at teens, that number is 69%.
- Loudcasters feel that buses and trains are fair game. So are restaurants and cafes.
- 58% believe that loudcasting in a public place is okay and acceptable.
- 80% find loudcasting annoying.
- 52% of young people reported negative reactions to loudcasting. For those 55 and over, that number rises to 89%.
- Those who are annoyed by the loudcasting of other combat things by moving away (44%). Only 9% ask the loudcaster to cut it out.
Does any of this sound like you?