The advent of streaming music services has been a fantastic boon to music fans. The idea of having practically all of humanity’s music available available with a few pokes at your phone is indistinguishable from magic.
Even though consumer adoption continues, there are still frustrations. A classical streaming music service called Primephonic conducted a survey among uses and found the following gripes. (Keep in mind that this is an American survey, but many of the results will ring true in Canada.)
- 73% of American users say they have trouble finding the exact artist, album or song they’re looking for. (I get that. The search functions on all the platforms leaves a lot to be desired.)
- Even with 55 million-ish songs available for streaming, 73% say they’re unhappy with the music available. Too many searches lead nowhere.
- 14% say that streaming platforms don’t cater to niche genres enough
- 74% say that streaming services don’t introduce them to new music.
- Only 21% of Americans pay for a streaming music subscription.
- 49% say they’d pay more than $10 a month, but only if the service gave them everything they wanted. (I’m not sure what that means.)
- 32% (and nearly half of subscribers) say that audio quality is important to them, something where most streaming services fall short.
- 9% would pay for a streaming service dedicated to just their favourite genre (i.e. metal, classical)