Published on August 16th, 2016 | by Alan Cross1
So Why Are Artists So Pissed Off with YouTube? Here’s an Explanation.
YouTube pays out billions in royalties to artists every year, but there’s plenty of discontent out there. What’s the story? Rolling Stone takes a look.
Last year, Deadmau5 sent his lawyer, Dina LaPolt, a Skype message: “Please shut this down.” He’d found a YouTube channel with 400 unauthorized videos containing his songs: album tracks, remixes and full live shows. “We had to have a paralegal sit in my office for six hours and send 400 takedowns,” says LaPolt. “After that, the channel shut down – and it popped up again two days later. It’s a big issue for him.”
YouTube, with more than 1 billion users, is the most popular source for music streaming on the Internet. But it’s become a source of frustration for artists including Taylor Swift, Paul McCartney, Beck, Kings of Leon and others, who recently signed an open letter to Congress calling for reform on the law that allows YouTube to host millions of unauthorized videos. “The artist has no choice – their music is on YouTube even if they don’t want it there,” says Irving Azoff, manager of acts such as the Eagles and Van Halen. Azoff has published a separate letter to YouTube, calling for action on two issues: its relatively small royalty payments to artists, and its inability to efficiently remove content from the site.
The music business has less bargaining power than ever: As album sales have fallen about 60 percent in the past decade, YouTube has become increasingly important – 98 percent of American Internet users ages 18 to 24 visit the site – and the company says its ad sales have delivered $3 billion to artists and content creators. “YouTube has become radio for kids,” says Ken Levitan, who manages Kings of Leon, Cheap Trick and others.
But unlike radio, Azoff says, YouTube is a bad business partner.
This is important stuff. Keep reading.