As Well as Renting Cars, Hertz Wants to Rent You Music
Fretting about the further commoditization of music? Read this entry from Fred Jacobs’ blog be very, very afraid:
Recently, Hertz (yes, Hertz) announced a new “Movin’ With Music” initiative that will hope to differentiate their rental car service from all the others circling around the airport.
Hertz already has a partnership with LiveNation, so it was a small step to create the Hertz Music Store and jump into the fray. While details about exactly how selecting a playlist or downloading music when you rent your next Camry or Impala will work are not clear, the directionality of this move screams commoditization of music.
Yes, Pandora may be the big brand that everyone talks about, but other pure-plays are working hard to provide their own spins on playlists and personalization – including even car rental companies. What’s next? Jewelry stores? Mattress discounters?