At some stops on Beyoncé’s current tour, a ticket is cheaper than parking
One of the most-asked questions on my recently concluded spring speaking tour was “How high can the price of a concert ticket go?” I got an anecdotal sense that people are completely fed up with paying so much to see a show. Are we about to hit a wall on pricing?
Beyoncé’s Cowboy Carter show is not doing well at the box office. Maybe it’s because it wasn’t all that long ago that fans say her Renaissance tour and she’s saturated the market. Or maybe people have just run out of money. Or even hardcore Beyhive folks are balking at high ticket prices.
A quick look at ticket availability at venues across the US shows that there are still plenty available. The secondary sellers (SeatGeek, StubHub, et al) are so desperate to unload their inventory that seats at some locations can be had for US$20.
Twenty bucks to see Beyoncé in 2025? That’s less than fans pay for parking. It’s less than a couple of beers.
To be fair, that last tour didn’t sell out in advance and went on to become a big success at the box office. Somehow, though, this feels different. And it’s not just Beyoncé; I’ve heard of several other tours that were expected to be big sellers but are instead struggling.
Are fans fed up? Is this some kind of turning point? Could the summer of 2025 be a turning point for concert ticket pricing? We’ll see.
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