Attention Hipsters: Flat Caps and Beards Are Now Officially Uncool

So says The Guardian.

Meet Josh. Josh is a 30-year-old artist/chef who lives in a converted warehouse in Hackney, east London. Josh has a beard, glasses and cares about the provenance of his coffee. He pays his tax, doesn’t have a 9-to-5 job and, along with his fivepolymathicflatmates, shuns public transport, preferring to ride a bike.On paper, Josh is the archetypal hipster – just don’t call him one: “I don’t hate the word hipster, and I don’t hate hipsters, but being a hipster doesn’t mean anything any more. So God forbid anyone calls me one.”

At some point in the last few years, the hipster changed. Or at least its definition did. What was once an umbrella term for a counter-culture tribe of young creative types in (mostly) New York’s Williamsburg and London’s Hackney morphed into a pejorative term for people who looked, lived and acted a certain way. The Urban Dictionary defines hipsters as “a subculture of men and women, typically in their 20s and 30s, that value independent thinking, counter-culture, progressive politics”. In reality, the word is now tantamount to an insult.

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Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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