How much time do you spend listening to music each day? Each week? Each month? And how much do you pay for that privilege? Probably not as much as you think.
Nielsen Music released a study on American consumer habits (3,000 people over the age of 13) and found that the average person spends $156 per year on music. Of that, almost nothing goes to paid streaming. The actual figure is nine (9) dollars. Per year.
Think about that for a second. Streaming services deliver almost instant access to almost 40 million songs yet the average American doesn’t feel arsed to even spend a ten-spot on that over the course of twelve months.
Why just nine dollars? Because there’s so much music that can be streamed for free. Digging deeper into the study, we find that 45% of consumers are quite happy using the free tier of streaming services. And that means Spotify’s free layer, which is accessed by about 90 million people each month. How many people is that? About as many as Apple Music, Tidal and Spotify have paid subscribers combined.
Only 29% are spending the $10 a month for full-featured, ad-free streaming.
Upset about artists keeping minuscule payouts for streams on Spotify? Who are you gonna blame now?
(Via Digital Trends)