“Baby Shark” has now been seen more than 10 billion times on YouTube

If you’ve got young children, chances are you’ve contributed to this new YouTube record. Since its release in 2016, the clip has now been seen more than 10 billion times on YouTube. But this is just the original/official video because it’s been streamed/viewed in countless other forms, too.

There’s already a TV show on Nickelodeon, Baby Shark merch, NFTs, and a billion memes. A movie is in the works.

To celebrate, the Pinkfong Company has launched something called the “Beyond Infinity” campaign designed to “build confidence in fans that anything is possible and achievable.”

Sorry about this, but it’s music news.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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