Are You in a Band? Here’s How to Make an Effective Gig Poster

If you’re in a band, you know the importance of not only standing out from the crowd. Calling attention to yourself–nay, screaming for attention–is often the only way to be heard above all the noise. That includes designing gig posters. Sharpie scribbles on a photocopy plastered to utility polls isn’t enough. You’ve got to be creative.

Pat Jones and Ben Nunery are the founders of Powerhouse Factories and have been designing posters for indie bands since at least 2004. Their new book, Show Posters: The Art and Practice of Making Gig Posters, goes through everything anyone you need to know about creating something remarkable. And I mean everything

And I mean everything. The history of poster design going back to WW I. Design tools–painting, stencils, Xerox, lithography and more. Trends and design styles over the decades. How to meet and work with bands. Profiles of poster artists. And, of course, lots and lots of examples from bands like the Foo Fighters to a bunch you’ve never heard of before.

Show Posters is set for release on April 1.