Published on January 11th, 2014 | by Alan Cross


Beats Music to Launch January 21

According to Billboard, Beats Music, the premium streaming music service (whatever “premium” means in this context is up for discussion) run by record mogul Jimmy Iovine and developed by Trent Reznor and the people behind Beats by Dre headphones, will make its debut January 21.

Based out of Santa Monica, Beats will have to compete with Songza, Rdio, Slacker, Rhapsody, Sony Music Unlimited, Xbox Music, Deezer, iTunes Radio, Pandora and  tons of others.

Beats Music has a deal with AT&T to provide some kind of marketing and distribution–most likely packages tied to their handsets.

Pricing will be $9.99 USD/month for a single subscription or $14.99 for a family bundle from AT&T, which will allow for five people to access the service from up to ten devices.

What about Canada, you ask?  Doubtful.  Everything points to a US-only debut.

Billboard has also acquired a beta version of the service.  They’ve already given a test drive to see how it works.

Beats Music beta iOS


Beats Music Beta iOS 2


For more on Beats Music, read this story about CEO Ian Rogers.

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About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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