Billy Corgan Gives Up on One-Song-At-A-Time Idea
From Billboard:
Billy Corgan says the ambivalent reception to Smashing Pumpkins‘ large-scale, diffuse “Teargarden By Kaleidyscope” project is what led the band to create an actual album, “Oceania,” that’s due out in coming months.
“I reached a point where I saw that the one-song-at-a-time idea had maxed itself out,” Corgan tells Billboard.com. “I just saw we weren’t getting the penetration in to everybody that I would have hoped. I mean, we have 1.3 million followers on our Facebook page, right? So you think you put (a song) up and 1.3 million people are gonna see it — but only if they’re looking at the exact moment it goes up. They’re not necessarily searching and they’re friends aren’t necessarily going to tell them about it. It’s very mercurial.
“I just saw that we weren’t reaching the sort of casual person who still gets their information from traditional sources. So I thought, ‘What do I need to do?’ and then I thought, ‘OK, I’ll go back to making an album.’ “
