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Published on January 31st, 2012 | by Alan Cross

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Black Sabbath as a Tourist Attraction

With Tony Iommi good prognosis for the treatment for his cancer, Black Sabbath fully intends to carry on with their reunion plans.  And while ever metal fan in the world is looking forward to the tour, there are also a couple of politicians pulling for them, too.

City councillors in Birmingham, the birthplace of Sabbath, are hoping to turn this reunion into something of a tourist attraction for the city.  

From Music Week:

Now city councillors are being asked to consider marking the reunion in some way as part of an 11-point plan they will consider on February 7 about how Birmingham can make more of its extensive musical heritage for tourism and cultural purposes.

The plan drawn up follows the publication of a report last year by UK Music that quantified spending by overseas and domestic music tourists. The report recommended a national strategy “to unleash the full potential of live music to contribute to the UK’s tourism economy”, while urging public bodies “to realise the potential of this considerable economic asset”.

An “economic asset?”  Can you imagine Birmingham Council saying that about Sabbath in 1973? 





About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.


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