Boomers still aren’t keen about getting their music through streaming

The amount of songs streamed through the various music services has been steadily increasing for years. However, most of that group is driven by people under age 60. Boomers (those born between 1946 and 1964), generally speaking, just aren’t into getting their music this way.

According to a new American study by MusicWatch, there are 52 million Boomers using the internet on a regular basis. Only about eight million of them pay for a subscription to a music service.

Digging deeper, only 10% of those Boomers surveyed say that they’re “neutral or unlikely” to subscribe to something like Spotify in the next year. Compare that to 23% of Gen Xers, 44% of Millennials, and 46% of Gen Z.

Why the reluctance? Boomers are happy with their record collections, CDs, and radio. If they do stream, they’re okay with the ad-supported tiers.

Okay, so what? Subs to streaming music services are heading for a plateau. If the sector is to keep growing, then the demo that offers the greatest hope is the Boomer generation. Watch for efforts to bring this demo into the streaming fold.

(Via Music Ally)