Budweiser isn’t advertising on the Super Bowl this year, so Stella Artois is bringing Lenny Kravitz

For the first time in decades, Budweiser has decided not to run ads on the Super Bowl. That created a lot of availability for other advertisers. Stella Artois has the cash (it’s US$5.5 million for 30 seconds) and has decided to run this commercial featuring Lenny Kravitz.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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