Can Google Be Used to Predict the Brit Awards? Maybe.

There are plenty of ways to parse the Big Data that can be harvested from music fans who find what they’re looking for online. Both YouTube and Google Play Music are most interested in what viewers/listeners are consuming, so they’re always looking at the data to see what they can learn from it–or what the data might predict.

For example, they think that they know who will win at the Brit Awards next week. By looking at streaming between February 1, 2015 and January 31, 2016, they’ve come up with the following predictions (Via Music Business Worldwide)

Google Play Music

  • Best British Album:  Chaos & The Calm – James Bay
  • Best British Group: Years & Years
  • Best Male Solo Artist: James Bay
  • Best British Female Solo Artist: Adele
  • Best British Single: Hello – Adele
  • Best British Breakthrough: Years & Years
  • Best International Male Solo Artist: Justin Bieber
  • Best International Female Solo Artist: Ariana Grande
  • Best International Group: Major Lazer

YouTube

  • Best British Group: One Direction
  • Best Male Solo Artist: Calvin Harris
  • Best British Female Solo Artist: Adele
  • Best British Single: Hello – Adele
  • Best British Breakthrough: Years & Years
  • Best International Male Solo Artist: Justin Bieber
  • Best International Female Solo Artist: Ariana Grande
  • Best International Group: Major Lazer

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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